What's the point in Free Will when the punishment for disobedience is eternal damnation?

Well Jehovah God wants us all to serve him willingly. Some people would rather have the thrills of the world than serve God. It's not easy to serve God though because so many have chosen not to. The bible itself says that the road leading to life is narrow, but the road to death is broad and spacious. (Matthew 7:13,14)